Clarence Bass


(Founded 1980)

We are your source for bodybuilding, fitness, health, motivation, nutrition, diet & fat loss information.

We seek to inspire and provide the tools you need to help yourself




                                      Carol and Clarence Bass  

528 Chama, N.E., Albuquerque, NM 87108
PO Box 51236, Albuquerque, NM 87181-1236
(505) 266-5858    E-Mail:


Clarence at age 24
squat snatch

AGE 44
 Photo by Bill Reynolds


Age 81
PHOTO BY Carol Bass



A Muscle & Fitness columnist for 16 years, Clarence Bass, a lawyer and bodybuilding champion, has been called
 "the most articulate and well-read spokesman in America for an all-round fitness lifestyle."
 Author of ten books and 3 DVDs, he believes in combining weights, aerobics, and sound nutrition to achieve lifetime fitness and leanness.

Our revised and expanded pictorial of Clarence from 15 to 81 shows the results of a lifetime of regular exercise and healthy eating: GO


  About Clarence Bass
Books, DVDs, Consultations
Photos, Posing Trunks, Etc.

Success Stories


News Items




 From The Desk of Clarence Bass
on the following subjects:


Diet & Nutrition

Strength Training


Fat Loss & Weight Control

Fitness & Health

Age Factor

Physiological Factors

Psychology & Motivation

Fitness Personalities



Of Special Interest

Clarence's Hip Replacement

*Fit at 50 (Clarence's first Cooper Clinic visit)
*Clarence Bass' Prescription for Success:    Goal Setting Across a Lifetime
(by Richard A. Winett, Ph.D.)

*The Ownership Principle



Our latest book - Number 10!

We accept the following (& more):
PayPal Acceptance Mark
See Products and Ordering links to the left of this page

Help yourself live longer, stronger, and healthier!



      Fitness at the Edge of Science

by Clarence Bass

 To learn more about our latest book, Go





Comments From Visitors


Perspective of a Minimalist

Clarence:  At 59, I have spent my life making things simple.  I have maintained a 5'10" 160 lb physique for 40 years.  I take no medicine, supplements or vitamins and have a simple diet of fruit, vegetables, oats, rice, peanut butter, yogurt and chicken.

My workouts are just under 40 minutes 5 days a week and I use a minimal of equipment along with bodyweight exercises (sit-ups, ab wheel roll outs, pull ups, push ups and dips).  I have good muscularity and flexibility along with a resting pulse of 50 and average BP of 120/65.

I have been inspired by Jack LaLanne and Clarence bass.  My success in marriage, family and business is in many ways attributable to my fitness and I can credit my fitness to my Spartan home gym and simple exercise regime.

Thanks for being an inspiration and like Jack Lalanne before you a national treasure.

David Helms, Dallas, Texas

From Florida

Good afternoon.  Nice to meet you via e-mail.  I have followed your career in bodybuilding and bought one of your books, Challenge Yourself.  The book was very well written and informative. 

You truly provide superb scientific information and wonderful practical knowledge to us the readers and followers.  At 58 and heading toward the "golden years," it is very reassuring to have all the information you provide.  It is also inspiring to see that with hard work and sensible eating patterns you can be healthy and strong later in life.

I am incorporating many of the principles you discuss, such as walking.  I have two medium sized dogs and except for lightning, I walk them every day for two to three miles, do one intense cardiovascular sessions a week and two full body sessions of weightlifting a week, with one being traditional lifting and the other being more circuit training. 

I am very grateful for all your advice on training, nutrition and a healthy lifestyle. I hope our paths cross one day so I can personally thank you for your excellent work.

Oliver J. Langstadt, Miami, Florida

From Australia

Thanks for sharing the article on how exercise slows down muscle aging and strengthens the immune system.  I've just turned 55 and having read this has motivated me more than ever to exercise hard and eat well.  I really look forward to reading the informative articles you put up on your website each month and I particularly like your take on each article.  You will always be my go to man for health and fitness.  Keep up the awesome work!
Andrew Jewell  

 From England

I just want to say thank you for the fabulous information and site you have put together. I saw you in the magazines I read as a kid. I've just turned 30, strong but fat after getting married, having kids, getting lazy, etc.  You have motivated me to be my best self again and reduce my weight. I always wanted abs like yours and seeing what you have accomplished way down the line I have no excuses in my 30s.

You are a true representative of physical culture, longevity and wisdom.  A far cry from the chemical Frankenstein bodies of today's bodybuilding.  You show balance, health and provide a positive role model to may young and old.  Thank you.

Joe Charnley

                              Health Markers 

Excellent Health marker tests Clarence, most people bury their heads and would rather not know at any age.  This attitude also allows one to continue along a destructive health/lifestyle regime as in "if I am not aware of any problems I do not have to solve them."
     Regarding the testosterone reading of 788 at 80 years of age without TRT - Incredible.
     During the early 80s I used to see your advertisements and articles in Muscle & Fitness and bypass them for more heavily built stars of the day (Arnold and Sergio) but having gotten older (51) I realize how much wisdom your methods hold and can aid a person to attain good health and well-being for life.
     Good health to you and yours.

Best Wishes from England.           


 Better than Amazon Prime!!

Hello Carol,

Thank you very much for the very fast delivery of your book Lean for Life. And it was autographed to boot!! Also, many thanks for the bonus book The Lean Advantage 3. That was unexpected and much appreciated.

But I have a confession to make. I have known about Clarence Bass for many years. I am a lifelong fitness exerciser using just barbells and a stationary bicycles at home (69 years old, 6’4”, 190). I have been VERY impressed by Clarence in the muscle magazines over the years, but unfortunately never went to your website.

Well, several weeks ago I was linked to your website through another article I was reading on the internet. Boy, was I SHOCKED!! I actually think I lost consciousness for several minutes. It was just too much for my aging, feeble brain to absorb all at once.

I immediately went to my Amazon Prime account and ordered brand new copies of “Take Charge, Great Expectations, Challenge Yourself and Ripped 1” (I have the receipts to prove it!!). I noticed your website ordering section, but of course I thought “it will take weeks for the books to arrive.” Now I know better. And to think I could have probably had those books autographed really hurts!! (I generally “jump around” a book looking for relevant sections of most interest to me - I eventually read the entire book). I have also been on your website every single day since I discovered it.

Clarence looks “beyond comprehension.” He looks better at 80 than anyone else at 20. I feel like crying when I look at his pictures. It hurts that bad!!

By the way, you should not let Clarence bask in all the glory. You look VERY HOT!! yourself. I know there are millions of men all over the world just waiting for your bikini photos to appear on this website, YOUNG LADY!!!!

Thanks again,

Jim Lee, Alexandria, VA

           From Germany

 Recently I was giving a public lecture on the beneficial health effects of high intensity training. When addressing the "anti-aging effect" I showed the audience the pictures of you from your homepage (that show you at 30, 40 etc.). The people simply could not believe their eyes. Even when I continued talking about the next aspect of my lecture, someone asked me to switch back to the slide with your photos and asked if such a condition was really possible. How is that for a compliment!

All the best and many greetings from Germany

Prof. Dr. Jürgen Giessing, University of Koblenz-Landau,
Germany, author of High Intensity Training (HIT), 2016


[Your expanded training pictorial] is incredible! You have likely done something with your life that no one else in the world has ever done or probably ever will. Through unfailing life-long consistency and careful documentation you have shown what high intensity exercise, endurance, and excellent nutrition can contribute to the maintenance of maximum human physical function throughout the life span. Your life is a superb case study that will be probably be referred to forever. Congratulations, and thanks!”

 Waneen Spirduso, Professor Emeritus, The University of Texas at Austin, co-author of Physical Dimensions of Aging

 [Your expanded training pictorial] is a dramatic example of what exercise and nutrition and healthy living can accomplish over a life span. Thank you for including me. I look forward to sharing this with my students.

Edward F. Coyle, Ph.D., Professor and Director of the Human Performance Laboratory, Department of Kinesiology & Health Education, University of Texas at Austin

 The quote from [Dr. Spirduso] is well deserved... She is the recognized world renowned expert. Besides your physical accomplishments, you are the only one I know who has not seen their career diminish in their late 60's and 70's. Your latest book shows you are at an even higher level than before.

Richard A. Winett, Ph.D., Heilig Meyers Professor of Psychology, Director, Center for Research in Health Behavior, Director of Clinical Science Training, Virginia Tech




More Comments From Visitors


New articles in December:

Featured: Health Benefits of Strength Training Pile Up
CLARENCE at 81, Six Years into "Inevitable" Decline
    3) FAQ 13: Lifestyle Factors Influencing Testosterone?
    4) FAQ 13: Flexibility:  Stretching vs. Strength Training?
    5) NEWS 12: Why Full-Fat Milk is Booming


Recent Articles of Special Interest:
World Obesity Continues to Rise--Leanness Without Hunger
            or Breaking the Bank

**Readers Comment on 30 year Report from the Cooper Clinic
The Longevity Plan: Readers Comment
Stored Fat Fights Fat Loss
Epigenetic Specificity--Gene Change Only in Trained muscles
Milk in the Middle
Purpose in Life Promotes Health
Testosterone Replacement vs. Exercise
FAQ 12: What's Normal Cognitive Aging - and What's Not
Exercise Restores Pumping Power to Middle Aged Heart
Unscrambling Dietary-Fat Phobia
Processed or Unprocessed - How do you tell?
Fast-Twitch Muscle Fights Fat and Aging Metabolism
FAQ 11:  Single- or Multi-Joint Exercises?  
Young Arteries at 70 and Beyond
Reducing Sprint Intervals from 20 to 10s: Probing Minimum Dose
Strength Training for Life: Benefits Beyond Muscle
Challenge Your Mind and Your Muscles to Improve Cognitive Function
Iron Game Giant Terry Todd Dies
FAQ 11: The Black Hole of Exercise?
Exercise Adds Years--Exploring the Limits
Exercise Nearly Stops Aging of Muscle & Immune Systems
Anti-Aging Benefits Pile Up Over the Years
Heart Rate: What It Means
Men's Health Profile of Clarence Now Online
The Healing Self
Fitness Boosts Brain Function Late In Life
       **Interval Training May Provide Unique Health Benefits
       **News7: Take Charge Hits 50 Reviews
Exercise Nearly Stops Aging:  Muscle & Immune Sys
        ** Neuromuscular Advantage of Trainers; One Minute All-Out May Suffice
        **Weights, Aerobics Reduce Depression - Stave Off Heart Disease, Death

bullet Powerlifting Champion Rickey Dale Crain/The Real Deal
bulletPublications About Past Iron Game Greats 
Iron Game History Remembers Steve Reeves
Book on Steve Reeves
New Source for Steve Reeves Products
Oldetimers Remember John Davis
The Iron Master
Iron Game History
bullet Of continuing interest:  Paul Anderson - biography and DVD documentary and Clarence's commentary


 ****** Lean For Life Review from Johns Hopkins Weight Management Letter

 ******Great Expectations Review in Iron Man Magazine   ("...No low-carb diets here; he did it with
                        lifestyle eating habits that he's maintained for decades.  Even more impressive is that he recently turned
                        70 and has kept his body fat in the single digits since that first book.")
Read Review

Want better results from diet and training? Consult with Clarence by phone or in person (1 or 2 days)





Precautionary Advice

Anyone with medical problems--of any nature--should see a doctor before starting a diet and exercise program. Furthermore, even if you have no known health problems, it is advisable to consult your doctor before making major changes in your lifestyle. Invariably, if you are out of shape and want to start training, follow the advice of the American Medical Association: "Start slowly and increase the vigor and duration of the activity as your fitness improves."


Contact Information

bulletTelephone and FAX
bullet 505-266-5858 (M-F, 8-5 Mountain time)
bulletPostal address:
 P.O. Box 51236, Albuquerque, New Mexico 87181-1236 U.S.A. 
or street address:  528 Chama, N.E., Albuquerque, New Mexico 87108 USA
bulletElectronic mail
General Information: (e-mail) (Please do not send attachments or photos.  Company policy prohibits the downloading of attachments or photos).
Webmaster: (webmaster)

is the trademark of Clarence and Carol Bass.

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Copyright ©1996-2018 Clarence & Carol Bass. All rights reserved.